Image source: Entrepreneur
Content marketing is highly beneficial for your business. It increases the visibility of your brand, develops and maintains relationships with your customers, helps you build authority, increases brand awareness and more. Despite all of these benefits, most marketers are struggling to see the results of their content marketing efforts.
Even though B2B marketers invest on average 28% of their marketing budget in content marketing, only 30% of B2B marketers say their companies are actually effective at content marketing. (Source: Hubspot)
Good content marketing should resonate with your audience, educate them, and provide value. But it should also provide you a return on investment - like any marketing endeavor.
To achieve better results with your content and boost your marketing efforts, use these 4 best practices when it comes to content marketing, featured in Entrepreneur magazine here.
Share your thoughts about the article in comments below.
Have you thought about writing an ebook for your business to increase your content marketing efforts and inbound marketing performance?
If you don't know how to write one - download our free guide on "How to Write an Ebook".