Slow Summer - Perfect Time to Improve Your Content Marketing Strategy

Posted by B3 Alliance, Inc on August 21, 2017 8:00:00 AM EDT

 Image source: Pixabay


Summertime is known to be a difficult period for many businesses. Even the most driven leaders, entrepreneurs, and business owners tend to close their computers and take time for themselves. Your customers are most likely in the same vacation mood, which can affect your business since it leads to decreased engagement with your content, no matter which tricks and hacks you use.

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Topics: marketing, inbound marketing, content marketing

Marketing Automation in Social Media

Posted by B3 Alliance, Inc on August 18, 2017 8:00:00 AM EDT

Image source: Pixabay


Most brands and organizations use tools to monitor their social media channels, filter, sort and respond to comments and messages, manually. These platforms provide an excellent way for brands to know what customers are saying about them. While this is a must, a lot more can be done to drive engagement and positive business outcomes in social media. This is where social media marketing automation comes in to help.

Even though currently only 5 percent of all work in social media is automated, brands are increasingly adopting automation as the next level of social media marketing.

For driving higher levels of engagement, social media marketers should acknowledge a specific reaction related to their brand (comments, mentions,hashtags,photos) and be able to reply at scale. Benefits of this method are numerous. However, this can create a big challenge. For this to be done successfully at scale, marketers need a social media marketing automation software, which gives them the ability to listen and monitor certain actions and send an automated response to people who triggered them.

For example, Marriot uses automation to nurture the relationships with people who interact with their brand online, by sending them loyalty points that are added to their account. This approach has 100% conversion rate - according to Marriot.

Automation is yet to take over social media marketing. To learn more about the topic check out this Adweek article here.

Share your thoughts about the article in comments below.

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Topics: marketing, social media, marketing automation

Benefits of Inbound Marketing for Small Business

Posted by B3 Alliance, Inc on August 17, 2017 8:00:00 AM EDT
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Topics: entrepreneurship, marketing, inbound marketing

How to Market Your Brand to Chinese Consumers

Posted by B3 Alliance, Inc on August 7, 2017 8:01:00 AM EDT

Image source: Pixabay


More and more companies are looking to expand their business to China. The Chinese market is known to be the fastest growing, and their economy is one of the largest on the globe which builds interest for companies from all over the world. Although opportunities for expansion are great, the Chinese market is different, and there's certain knowledge about Chinese consumers you must have to increase your chance of success in expansion.

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Topics: global business, international, marketing, markets

Best Practices to Keep Your Email Marketing Relevant and Effective

Posted by B3 Alliance, Inc on August 3, 2017 8:01:00 AM EDT

Image source: Entrepreneur


Email marketing is going to turn 40 soon. Time sure flies! Over the years, it has changed a lot but it's still one of the most important marketing channels, and there are ways we can keep it thriving.

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Topics: marketing, inbound marketing, email marketing

Don't let Your Content Marketing be Mediocre

Posted by B3 Alliance, Inc on July 28, 2017 8:00:00 AM EDT

Image source: Entrepreneur


Today's audience expects a lot from our content marketing. Living in a world of instant gratification they want their needs to be addressed immediately and in the right manner. This presents marketers a big challenge, as constantly coming up with fresh new content is not easy.

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Topics: marketing, content marketing

How can Your Business Benefit From LinkedIn Lead Generation Features?

Posted by B3 Alliance, Inc on July 25, 2017 8:00:00 AM EDT

Image source: Entrepreneur


From the very beginning, LinkedIn was the social network for professionals for experts and aspiring experts across many industries. Today it's used by 25% of adult internet users. LinkedIn is being used for completely different purposes when compared to other social networks like Facebook and Twitter. It's meant strictly for business. But are you using it to develop leads?

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Topics: marketing, lead generation, LinkedIn

How Marketing Automation can Help Startups Succeed

Posted by B3 Alliance, Inc on July 17, 2017 8:01:00 AM EDT

Image source: Entrepreneur


If you're a startup or a small business owner, you can't afford to dedicate the whole team to social media monitoring and publishing, while managing email campaigns like the big players. In smaller organizations, one person usually has to wear many hats, which leaves less time for important tasks. Luckily, there's marketing automation to save you time and money.

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Topics: entrepreneurship, marketing, inbound marketing, marketing automation

6 Tactics for Effective B2B Lead Generation

Posted by B3 Alliance, Inc on July 13, 2017 8:00:00 AM EDT

Image source: Forbes


Lead generation is known to be one of the biggest marketing and sales challenges out there. There are a lot of tactics to generate leads, which can be confusing for marketers. To reach maximum effectiveness, it's important to identify the B2B lead generation tactics that's best for your business.

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Topics: marketing, lead generation

How Influencer Marketing Works for B2B Industries

Posted by B3 Alliance, Inc on June 30, 2017 8:01:00 AM EDT

Image source: Entrepreneur


Influencer marketing is considered one of the biggest trends in advertising. It's also one of the most effective forms of marketing in today's age. While B2C industries are known to be early adopters of influencer marketing, it's not just fashion, entertainment, and fitness industries that benefit from it. There's plenty of room for B2B industries to succeed as well if you look closely.

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Topics: entrepreneurship, marketing

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