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Influencer marketing is considered one of the biggest trends in advertising. It's also one of the most effective forms of marketing in today's age. While B2C industries are known to be early adopters of influencer marketing, it's not just fashion, entertainment, and fitness industries that benefit from it. There's plenty of room for B2B industries to succeed as well if you look closely.
There are ways B2B companies can incorporate influencer marketing in their strategy and enjoy its benefits from authenticity, authority, and audience scale.
Take a look at these examples of how some of the biggest players of B2B are using influencer marketing to their advantage in Entrepreneur Magazine here.
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