Image source: Small Business Trends
Last week, we talked about different ways you can use email automation for your business. But the benefits of using marketing automation software stretch far beyond email.
Although Email Marketing & Marketing Automation Excellence 2017 Report shows us that most people use software to automate their email marketing campaigns, there are many other marketing automation techniques that can be used to successfully grow your small business and increase your inbound marketing performance. Think of on-site targeting for example. Identifying target markets in order to focus your marketing efforts on a specific group of people has become easier than ever, thanks to marketing automation software.
To learn about the other ways marketing automation software can be used for your small business, read this Small Business Trends article here.
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