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LinkedIn, a Great Asset for Personal Branding

Written by B3 Alliance, Inc | June 23, 2017 12:02:00 PM Z

Image source: Inc.com

 

Over the years, you've developed certain expertise in a specific field. You're either established or aspiring to become a thought leader (make sure you're not calling yourself one), and want to present your authentic self to the audience. Developing a strong personal brand has many benefits, and is essential to your career success.


You must realize that building a personal brand can be a great competitive advantage. The stronger the brand you build, the more separated you are from competitors in the minds of potential clients and employees.

When people are able to connect with your brand more deeply, on an emotional level, it means you did your job building a strong personal brand the right way.

LinkedIn, the biggest social network for professionals can be utilized to help you develop a personal brand that's recognized all around the globe.

Personal branding expert, Tai Tran, shares valuable advice on how to use LinkedIn to develop a personal brand in Inc.com magazine article here.


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