Summertime is known to be a difficult period for many businesses. Even the most driven leaders, entrepreneurs, and business owners tend to close their computers and take time for themselves. Your customers are most likely in the same vacation mood, which can affect your business since it leads to decreased engagement with your content, no matter which tricks and hacks you use.
Instead of letting summertime distract you from your company's goals, use this time get ahead and grow. Since your audience is being less active, you'll get more time to focus on improving your content marketing strategy and prepare yourself for the return and budgeting in the fall and winter.
First things first, identify the holes and missed opportunities in your content marketing strategy. Gather your team, and work together on finding the major weaknesses and repair them. It's wise to go through your old content, especially your most popular pieces, give them an update with fresh information and check for any broken links that could negatively impact your SEO efforts.
There are few more tips you can use during this slow summertime to improve your content marketing strategy, to learn them check out this Forbes article here.
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