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In our latest article, we've created a guide to developing a successful marketing strategy. Now let's take a dive into the important part of every marketing strategy - content marketing strategy.
94% of small businesses have a content-marketing strategy. The importance of having one is widely recognized among the companies of all sizes and industries. Yet, a lot of marketers still don't know how to get it right.
Statistics say that only 9% of marketers consider their content-marketing strategy "very effective". Startups, who are stepping out to a new territory, are going through a lot of challenge trying to leverage their content efforts. For most of these companies, it's time to reevaluate their content-marketing strategy and figure out what stands in their way to success.
Have you thought about writing an ebook for your businnes to increase your content marketing efforts and inbound marketing performance? If you don't know how to write one - download our free guide on "How to Write an Ebook".
If you're failing to see the results of your carefully crafted content-marketing strategy, check out these common reasons in Entrepreneur Magazine article here.
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