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Social media marketing is one your business's strongest allies. Over 2 billion of internet users have active social media accounts. Not something to ignore, right?
Benefits of using social media marketing for business are numerous. It increases your brand awareness and loyalty. It can help you make smarter business decisions by gaining valuable insights about your customers. You can use it to direct people to your website, and it can increase your search ranking - when you receive more social media shares, you'll rank higher on search engines. You can gain significant competitive advantage by monitoring what your competitors are doing.
To get the most out of all the good things social media marketing can do for your business, you'll need to do it right. This can be a bit of a challenge if you're a small business owner with little or no previous experience in managing social media.
To start off on the right foot, and build a foundation, begin with following these 10 Laws of Social Media Marketing, featured in Entrepreneur Magazine article here.
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