Image source: Harvard Business Review 

Behind every successful company, there's a flawless business strategy execution. But in these days of digital transformation, if you're looking to disrupt the markets it's not enough to focus only on creating the best business model.

Execution and strategy will remain an important part of the equation, but the real change happens when you dig deeper into your own thinking and change the mental and measurement model as well.

Even if change in your thinking is required to make a real innovation, you'll still need a well planned strategy, to present your product or service to the audience in best way possible. That's why it's crucial that you create a successful marketing strategy. 

To keep up with the digital revolution, it's important to shift the focus from a business model that has products and services at their core, to technology and network-based models. If you want to successfully make this shift, you'll need to unlearn old habits and ways of thinking and embrace new organizational models.

Read the examples of how some of the industry leaders adopted this theory and made a significant change in their markets, via Harvard Business Review article here.

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