Image source: Harvard Business Review
From the pioneering work of Steve Blank leading to the Lean movement by his protege Eric Ries, we know the benefits of companies that operate by hypothesis and iteration. Startups embrace lean methodologies to help them capture product-market fit, and develop new features beyond an MVP. Instead of lengthy business plans and projections, lean firms operate by testing. We've seen similar insights helping engineering teams since the advent of Extreme programming, Agile, and later SCRUM. The basis of these movements derive from new understandings of human and organizational behavior. Why is strategy not dealt with the same way?