Artificial Intelligence in Marketing and Sales

Posted by B3 Alliance, Inc on Jun 26, 2017 8:01:00 AM

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Image source: Harvard Business Review

After he played a big role in cracking the German Enigma code in World War II, Alan Turing invented the Turing test that defined intelligence in machines. To pass the test, the machine had to make a human think it's interacting with another human, instead of a machine. If that happens, a machine would be considered intelligent. Thanks to technological evolution we all witness today, the machines are passing this test quite easily, and artificial intelligence is widely used to help businesses work more efficiently and grow.


We talked about reducing the negative impact of digital transformation on the human workforce, but one of the sectors that benefits from AI is Sales and Marketing. The company that is dealing with thousands of sales leads is successfully using AI-powered sales assistant to help them distinguish hot leads and assign them to the right sales rep. The assistant named Angie was able to understand 99% of the emails she received - the rest 1% was sent to her (human) manager.

To read more about the examples of how companies use AI to deal with a large number of visitors, leads, and customers in most efficient manner, check out Harvard Business Review article here.

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Topics: marketing, information technology, sales

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