How Virtual Events Can Delight Audiences To Achieve Better Sponsor ROI

Posted by Adam Mitchell

For three years leading up to the Great Recession I had the privilege of working alongside a master of business. His name is Gary Wollerman, known as the architect behind Ruth's Chris' explosive international growth throughout the 1990s.

In 2001 Gary had ventured out on his own and opened New Orleans' best restaurant, GW Fins with fellow Ruth's Chris alum Chef Tenney Flynn. Over the next few years the seafood house racked up nearly every exclusive award imaginable, including Esquire's highly coveted top ranking.

From day one on the job Gary communicated his single key to success: create raving fans. For him, every person who walked through the doors -- from the dish porter to the postal carrier to the guests -- was to be welcomed, treated, and accommodated with preemptive service at every turn. This lesson stuck with me because the end results were always undeniable. It's become the very fabric of my work ethic and how I manage my professional life.

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Topics: leadership, marketing, events, community building

Opinion: The Events Industry Is Failing Our Clients And Ourselves, But There's A Fix

Posted by Adam Mitchell

A recent PULSE Survey of event planners around the globe by Northstar Meetings Group reports that 81% of meeting and event planners are ready to host live in-person events in 2021 despite COVID challenges.

Nearly 25% of the 1,000 planners who responded to the survey also confirmed they're eager to host their first in-person event by the end of 2021's second quarter.

Yet at no point in the survey were respondents asked if they should host events or whether agreeing to do so for their clients was ethical. This seems to be the current state of our industry: eager to get back to work at any cost, innovation be damned.

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Topics: leadership, marketing, marketing automation, events, community building

Virtual Events Statistics and Data From 2020

Posted by Adam Mitchell

Ah, 2020. The year that began with a tumultuous first quarter for the events industry wrapped up its final quarter with multiple vectors and opportunities for sustainable growth. But is the industry even aware?

Virtual events and hybrid events have uncovered layers of data and evolving trends that, when plugged into solid sales and marketing automation pipelines, will yield future events that can withstand the most unthinkable circumstances.

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Topics: marketing, lead generation, events

Hybrid Events Fuel Growth and Engagement

Posted by Adam Mitchell

Increasing audience engagement to enhance traditional events sales and marketing strategy can best be achieved by the pivot to live-virtual hybrid events, says global events logistics leader Freeman Co. in a recent blog post. Traditional standalone events which may make a comeback in the latter half of 2021 will be most competitive when a virtual component is included to exceed marketing objectives.

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Topics: marketing, events, community building

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