Opinion: The Events Industry Is Failing Our Clients And Ourselves, But There's A Fix

Posted by Adam Mitchell

A recent PULSE Survey of event planners around the globe by Northstar Meetings Group reports that 81% of meeting and event planners are ready to host live in-person events in 2021 despite COVID challenges.

Nearly 25% of the 1,000 planners who responded to the survey also confirmed they're eager to host their first in-person event by the end of 2021's second quarter.

Yet at no point in the survey were respondents asked if they should host events or whether agreeing to do so for their clients was ethical. This seems to be the current state of our industry: eager to get back to work at any cost, innovation be damned.

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Topics: leadership, marketing, marketing automation, events, community building

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