Image source: Small Business Trends

As a business owner, you can't avoid the responsibility of being actively involved in the sales process - regardless of the size of your company or the success it has achieved. The problem is - business owners are not salespeople and often lack necessary skills to make a successful call, which can result in mistakes that cost companies time and money. However, you can still improve your sales skills - even if you're a business owner and not an experienced sales person.

Making cold calls to new prospects is not a favorite activity for many people. It makes them nervous and frustrated. However, making sales calls is the essential part of every successful business, and it's important that you keep getting better at it by learning to avoid common mistakes.

Learn more about the 4 common sales call mistakes in the Small Business Trends article here.

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