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Working in sales was never easy. It takes a lot of knowledge and brain power to execute the sales strategies that work. One of the biggest limitations for successful sales is the fact that in small business, people wear a lot of hats. The owner often has to act as a salesperson while playing point for operations. We've talked before about the ways to increase your sales skills even if you're not a salesperson, and now we're gonna see how to become better at sales by thinking like a scientist.