Image source: Entrepreneur

It's no secret that exceptional sales reps are one of  the most valuable assets to your team. It's also no secret that the American job market has become tighter, which make rockstar sales reps even more precious. The best ones are either already engaged in work, or, if you're a small business owner, their rates might exceed your budget. Whether you're an inbound sales team, remote sales / inside sales teams, or outside sales - the difficulties of bring on great people are crucial to your business.

Facing this problem, sales leaders are compelled to turn to sales reps with less experience. However, inexperienced sales reps are also expected to perform better than competitors. With this in mind, it became clear that traditional sales training needs to be adjusted to the new situation.  Unlike traditional sales training, which refers to an event or a series of events that occur as baseline education, sales coaching focuses on the ongoing relationship with the managers, followed by continued optimization and improvement of the sales skills.

Find out more about benefits of sales coaching in Entrepreneur Magazine article here.

Share your comments below on the article. 

We've created an ebook to help you optimize the efficiency of your sales team by enabling sales using PandaDoc with HubSpot. 

Download your FREE ebook now.