Image source: Harvard Business Review 

Exceptional sales reps are one of your company's most valuable assets. With that in mind, it's no wonder so much is invested in their training at over $70 billion annually. That averages out to over $1459 per person. Yet, all of these investments made in sales training are not generating enough ROI. Employees who participated in traditional curriculum-based sales training forgot more than 80% of the information that was taught to them in 90 days, as studies show.

In order to get better results from sales training, companies should rethink how they allocate this money instead of how much they spend in total. A suggestion is to keep the focus on using more technology during training, and keep curriculum-based, classroom-type training as a foundation to apply those skills.

Learn about the ways you can incorporate technology in your sales training in Harvard Business Review article here.

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