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Lead generation is a tough challenge for every sales and marketing department. There are many techniques that can be used to successfully generate leads, and it's crucial that you choose the right ones for your business.

 Lead generation is one of the marketer's biggest challenges, and that's why we've compiled this list of the 30 best tips, tricks and ideas for successful lead generation.

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Determining which methods are right is difficult. While it's well known that what works for one business might not bring results to another, there are some actions that are effective for almost all businesses.

The most widely adopted lead generation strategy is on your company's website. Including a clear conversion path for your customers can do wonders for your business. Whether you build simple landing pages, or an entire microsite, what matters is creating a funnel that guides customers to take a certain actions until conversion to a lead.

The next best strategies for lead generation are email marketing, and LinkedIn. Last week we talked about the benefits of LinkedIn's new feature Lead Gen Forms, which you can fine here.

Social media and blogging are platforms known to have the biggest increase in traffic to help your website gain more awareness and drive more leads.

To learn more about the sales techniques that are worth considering to generate leads, read this Small Business Trends article here.

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