Image source: Entrepreneur
From the very beginning, LinkedIn was the social network for professionals for experts and aspiring experts across many industries. Today it's used by 25% of adult internet users. LinkedIn is being used for completely different purposes when compared to other social networks like Facebook and Twitter. It's meant strictly for business. But are you using it to develop leads?
LinkedIn is great for attracting prospects, thanks to content distribution. Around 80% of all B2B leads come from it. If you actively participate on LinkedIn by sharing content, engaging in discussions and commenting on other people's content, you are not obviously selling, but simply presenting your brand to people in a non-intrusive way.
Recently, LinkedIn went a step further by launching a new feature that helps brands effectively use their content efforts to collect leads. LinkedIn lead generation feature is called Lead Gen Forms and it allows users to fill in forms automatically by using information from their profiles.
If you want to learn more about how Lead Gen Forms work and how your business can benefit from them, read this Entrepreneur magazine article here.
Did you try out this feature? Share your experience with us in comments below.
Lead generation is one of the biggest challenges for every growing business, and that's why we've compiled this list of the 30 best tips, tricks and ideas for successful lead generation.
Download your FREE ebook now.