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More and more marketers are turning to a data-driven approach to use information about consumer decisions when making marketing decisions. It may not be considered to a competitive advantage anymore, but it's crucial for every business that wants to succeed in this highly competitive global economy. While most marketers and executives realize this approach needs to be adopted and implemented within their company, there are still some obstacles to overcome.

Collected data from consumers needs to be handled effectively, analyzed beyond their numerical value, checked for accuracy, and then used to create a better strategy, identify business opportunities, improve performance, and develop a customer-centric approach.

In our last article, we covered the basics and created a guide to building a successful marketing strategy, and now it's time to see how to make your strategy data-driven.

Read more about 10 techniques that will help you develop a successful data-driven marketing strategy in Entrepreneur Magazine article here.

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