Marketing Insights

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Summertime is known to be a difficult period for many businesses. Even the most driven leaders, entrepreneurs, and business owners tend to close their computers and take time for themselves. Your customers are most likely in the same vacation mood, which can affect your business since it leads to decreased engagement with your content, no matter which tricks and hacks you use.

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 Most brands and organizations use tools to monitor their social media channels, filter, sort and respond to comments and messages, manually. These platforms provide an excellent way for brands to know what customers are saying about them. While this is a must, a lot more can be done to drive engagement and positive business outcomes in social media. This is where social media marketing automation comes in to help.

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 As a small business owner, you've probably already been introduced to the concept of inbound marketing and the idea of getting a potential customer to make an initial contact with your company through email, phone call or a contact form on your website.

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More and more companies are looking to expand their business to China. The Chinese market is known to be the fastest growing, and their economy is one of the largest on the globe which builds interest for companies from all over the world. Although opportunities for expansion are great, the Chinese market is different, and there's certain knowledge about Chinese consumers you must have to increase your chance of success in expansion.

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Email marketing is going to turn 40 soon. Time sure flies! Over the years, it has changed a lot but it's still one of the most important marketing channels, and there are ways we can keep it thriving.

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Today's audience expects a lot from our content marketing. Living in a world of instant gratification they want their needs to be addressed immediately and in the right manner. This presents marketers a big challenge, as constantly coming up with fresh new content is not easy.

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From the very beginning, LinkedIn was the social network for professionals for experts and aspiring experts across many industries. Today it's used by 25% of adult internet users. LinkedIn is being used for completely different purposes when compared to other social networks like Facebook and Twitter. It's meant strictly for business. But are you using it to develop leads?

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If you're a startup or a small business owner, you can't afford to dedicate the whole team to social media monitoring and publishing, while managing email campaigns like the big players. In smaller organizations, one person usually has to wear many hats, which leaves less time for important tasks. Luckily, there's marketing automation to save you time and money.

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Lead generation is known to be one of the biggest marketing and sales challenges out there. There are a lot of tactics to generate leads, which can be confusing for marketers. To reach maximum effectiveness, it's important to identify the B2B lead generation tactics that's best for your business.

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Influencer marketing is considered one of the biggest trends in advertising. It's also one of the most effective forms of marketing in today's age. While B2C industries are known to be early adopters of influencer marketing, it's not just fashion, entertainment, and fitness industries that benefit from it. There's plenty of room for B2B industries to succeed as well if you look closely.