Image source: Pixabay
Most brands and organizations use tools to monitor their social media channels, filter, sort and respond to comments and messages, manually. These platforms provide an excellent way for brands to know what customers are saying about them. While this is a must, a lot more can be done to drive engagement and positive business outcomes in social media. This is where social media marketing automation comes in to help.
Topics: marketing, social media, marketing automation
Image source: Entrepreneur
If you're a startup or a small business owner, you can't afford to dedicate the whole team to social media monitoring and publishing, while managing email campaigns like the big players. In smaller organizations, one person usually has to wear many hats, which leaves less time for important tasks. Luckily, there's marketing automation to save you time and money.
Topics: entrepreneurship, marketing, inbound marketing, marketing automation
Image source: Small Business Trends
Last week, we talked about different ways you can use email automation for your business. But the benefits of using marketing automation software stretch far beyond email.
Topics: marketing, inbound marketing, marketing automation
Image source: Small Business Trends
Email marketing is known to have the highest ROI of all marketing channels. Having this in mind, it makes a lot of sense to invest in email marketing automation software, as your business is growing.
Topics: marketing, email marketing, marketing automation