Image source: Pixabay
Summertime is known to be a difficult period for many businesses. Even the most driven leaders, entrepreneurs, and business owners tend to close their computers and take time for themselves. Your customers are most likely in the same vacation mood, which can affect your business since it leads to decreased engagement with your content, no matter which tricks and hacks you use.
Topics: marketing, inbound marketing, content marketing
Image source: Pixabay
As a small business owner, you've probably already been introduced to the concept of inbound marketing and the idea of getting a potential customer to make an initial contact with your company through email, phone call or a contact form on your website.
Topics: entrepreneurship, marketing, inbound marketing
Image source: Entrepreneur
Email marketing is going to turn 40 soon. Time sure flies! Over the years, it has changed a lot but it's still one of the most important marketing channels, and there are ways we can keep it thriving.
Topics: marketing, inbound marketing, email marketing
Image source: Entrepreneur
If you're a startup or a small business owner, you can't afford to dedicate the whole team to social media monitoring and publishing, while managing email campaigns like the big players. In smaller organizations, one person usually has to wear many hats, which leaves less time for important tasks. Luckily, there's marketing automation to save you time and money.
Topics: entrepreneurship, marketing, inbound marketing, marketing automation
Image source: Small Business Trends
If you're running a small business or starting one, you most likely don't have a huge number of followers on your social media channels, even if you're following all the "laws" and best practices of social media marketing. Don't let that worry you. Instead of trying to get more and more followers, you should focus on increasing engagement with your existing crowd. Having 50,000+ followers who don't interact with your content is not as beneficial as having 2,000 or 3,000 followers who like, comment and share your posts regularly.
Topics: entrepreneurship, marketing, inbound marketing
Image source: Entrepreneur
Content marketing is highly beneficial for your business. It increases the visibility of your brand, develops and maintains relationships with your customers, helps you build authority, increases brand awareness and more. Despite all of these benefits, most marketers are struggling to see the results of their content marketing efforts.
Topics: marketing, inbound marketing, content marketing
Image source: Inc.com
To reach high inbound marketing performance, it's crucial that you get to know your customers on a personal level. Just keep from coming across as intrusive. The line is thin between offering personalized, relevant content served at the right time and creeping out your customers with serving them something that makes them wonder if you're sleeping by their bed.
Topics: marketing, inbound marketing, content marketing
Image source: Small Business Trends
Last week, we talked about different ways you can use email automation for your business. But the benefits of using marketing automation software stretch far beyond email.
Topics: marketing, inbound marketing, marketing automation
Quora's been one of the top business marketing avenues for some time. In the age of social and Web 2.0 - openness and transparence top all. Quora helps you in establishing brand authority and expertise.
Topics: marketing, inbound marketing, social media, Quora, lead generation, content marketing, personal branding