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Summertime is known to be a difficult period for many businesses. Even the most driven leaders, entrepreneurs, and business owners tend to close their computers and take time for themselves. Your customers are most likely in the same vacation mood, which can affect your business since it leads to decreased engagement with your content, no matter which tricks and hacks you use.
Topics: marketing, inbound marketing, content marketing
Image source: Entrepreneur
Today's audience expects a lot from our content marketing. Living in a world of instant gratification they want their needs to be addressed immediately and in the right manner. This presents marketers a big challenge, as constantly coming up with fresh new content is not easy.
Topics: marketing, content marketing
Image source: Entrepreneur
Content marketing is highly beneficial for your business. It increases the visibility of your brand, develops and maintains relationships with your customers, helps you build authority, increases brand awareness and more. Despite all of these benefits, most marketers are struggling to see the results of their content marketing efforts.
Topics: marketing, inbound marketing, content marketing
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To reach high inbound marketing performance, it's crucial that you get to know your customers on a personal level. Just keep from coming across as intrusive. The line is thin between offering personalized, relevant content served at the right time and creeping out your customers with serving them something that makes them wonder if you're sleeping by their bed.
Topics: marketing, inbound marketing, content marketing
Image source: Entrepreneur
In our latest article, we've created a guide to developing a successful marketing strategy. Now let's take a dive into the important part of every marketing strategy - content marketing strategy.
94% of small businesses have a content-marketing strategy. The importance of having one is widely recognized among the companies of all sizes and industries. Yet, a lot of marketers still don't know how to get it right.
Topics: marketing, content marketing, strategy
Quora's been one of the top business marketing avenues for some time. In the age of social and Web 2.0 - openness and transparence top all. Quora helps you in establishing brand authority and expertise.
Topics: marketing, inbound marketing, social media, Quora, lead generation, content marketing, personal branding