Marketing Insights

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 As a small business owner, you've probably already been introduced to the concept of inbound marketing and the idea of getting a potential customer to make an initial contact with your company through email, phone call or a contact form on your website.

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If you're a startup or a small business owner, you can't afford to dedicate the whole team to social media monitoring and publishing, while managing email campaigns like the big players. In smaller organizations, one person usually has to wear many hats, which leaves less time for important tasks. Luckily, there's marketing automation to save you time and money.

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Influencer marketing is considered one of the biggest trends in advertising. It's also one of the most effective forms of marketing in today's age. While B2C industries are known to be early adopters of influencer marketing, it's not just fashion, entertainment, and fitness industries that benefit from it. There's plenty of room for B2B industries to succeed as well if you look closely.

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If you're running a small business or starting one, you most likely don't have a huge number of followers on your social media channels, even if you're following all the "laws" and best practices of social media marketing. Don't let that worry you. Instead of trying to get more and more followers, you should focus on increasing engagement with your existing crowd. Having 50,000+ followers who don't interact with your content is not as beneficial as having 2,000 or 3,000 followers who like, comment and share your posts regularly.

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More and more marketers are turning to a data-driven approach to use information about consumer decisions when making marketing decisions. It may not be considered to a competitive advantage anymore, but it's crucial for every business that wants to succeed in this highly competitive global economy. While most marketers and executives realize this approach needs to be adopted and implemented within their company, there are still some obstacles to overcome.