Image source: Entrepreneur
In our latest article, we've created a guide to developing a successful marketing strategy. Now let's take a dive into the important part of every marketing strategy - content marketing strategy.
94% of small businesses have a content-marketing strategy. The importance of having one is widely recognized among the companies of all sizes and industries. Yet, a lot of marketers still don't know how to get it right.
Topics: marketing, content marketing, strategy
Image source: Entrepreneur
More and more marketers are turning to a data-driven approach to use information about consumer decisions when making marketing decisions. It may not be considered to a competitive advantage anymore, but it's crucial for every business that wants to succeed in this highly competitive global economy. While most marketers and executives realize this approach needs to be adopted and implemented within their company, there are still some obstacles to overcome.
Topics: entrepreneurship, marketing, strategy
Image source: Pixabay
You already know the success of your business depends strongly on a well planned marketing strategy. Yet only 56% of small businesses have a marketing plan according to a study by Marketo. Worse, the number that keep their strategy up-to-date, and brings aboard all members of their team to become aware of, execute, and improve their strategy are far lower.