Image source: Entrepreneur

If you're a startup or a small business owner, you can't afford to dedicate the whole team to social media monitoring and publishing, while managing email campaigns like the big players. In smaller organizations, one person usually has to wear many hats, which leaves less time for important tasks. Luckily, there's marketing automation to save you time and money.

Marketing automation can be used in many ways and has enormous growth potential for a small business. For example, you can easily monitor analytics, collect data about your customers, nurture your leads, and generally increase your inbound marketing performance. You'll be able to find out valuable insights about your customers and reach out to them in the form of communication they prefer, with the content that brings them value.

To find out about other ways your startup or small business can benefit from marketing automation, read this Entrepreneur magazine article here.

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