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More and more companies are looking to expand their business to China. The Chinese market is known to be the fastest growing, and their economy is one of the largest on the globe which builds interest for companies from all over the world. Although opportunities for expansion are great, the Chinese market is different, and there's certain knowledge about Chinese consumers you must have to increase your chance of success in expansion.
Selling to China is not just about presenting your products and shipping them later. It's important that you learn how to market your product or service to Chinese consumers. Chinese people value an emotional relationship with the brand. Tell them your brand's story to build trust and make them feel connected.
Another marketing tactic you can use to appeal to Chinese consumers is offering them a unique discount - instead of general promotions. They love the feeling of getting a good deal and seeing value in their purchase. This is not about just cutting the prices, but offering a unique promotion personally customized.
To learn more about marketing to Chinese consumers, read these tips from Gateway'17 conference in Small Business Trends article here.
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