Image source: Small Business Trends
If you're running a small business or starting one, you most likely don't have a huge number of followers on your social media channels, even if you're following all the "laws" and best practices of social media marketing. Don't let that worry you. Instead of trying to get more and more followers, you should focus on increasing engagement with your existing crowd. Having 50,000+ followers who don't interact with your content is not as beneficial as having 2,000 or 3,000 followers who like, comment and share your posts regularly.
The good news here is boosting engagement doesn't have to require a big marketing budget. There are simple, yet effective tactics you can use to successfully engage with your audience.
Read more about the ways you can increase social media engagement for your small business or startup in Small Business Trends article here.
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