Image source: McKinsey Global Institute
B2B companies have been slow to adapt to improving customer experiences when compared to B2C companies. Global competition and demand on B2B providers has created pressure on B2B firms to put customer centric focus on their strategy. Being in the right market or being the lowest-cost producer is not perceived as a big competitive advantage anymore.
Topics: marketing
Image source: Pixabay
You already know the success of your business depends strongly on a well planned marketing strategy. Yet only 56% of small businesses have a marketing plan according to a study by Marketo. Worse, the number that keep their strategy up-to-date, and brings aboard all members of their team to become aware of, execute, and improve their strategy are far lower.
Quora's been one of the top business marketing avenues for some time. In the age of social and Web 2.0 - openness and transparence top all. Quora helps you in establishing brand authority and expertise.
Topics: marketing, inbound marketing, social media, Quora, lead generation, content marketing, personal branding