Marketing Insights

Image source: Small Business Trends

If you're running a small business or starting one, you most likely don't have a huge number of followers on your social media channels, even if you're following all the "laws" and best practices of social media marketing. Don't let that worry you. Instead of trying to get more and more followers, you should focus on increasing engagement with your existing crowd. Having 50,000+ followers who don't interact with your content is not as beneficial as having 2,000 or 3,000 followers who like, comment and share your posts regularly.

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Content marketing is highly beneficial for your business. It increases the visibility of your brand, develops and maintains relationships with your customers, helps you build authority, increases brand awareness and more. Despite all of these benefits, most marketers are struggling to see the results of their content marketing efforts.

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Over the years, you've developed certain expertise in a specific field. You're either established or aspiring to become a thought leader (make sure you're not calling yourself one), and want to present your authentic self to the audience. Developing a strong personal brand has many benefits, and is essential to your career success.

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To reach high inbound marketing performance, it's crucial that you get to know your customers on a personal level. Just keep from coming across as intrusive. The line is thin between offering personalized, relevant content served at the right time and creeping out your customers with serving them something that makes them wonder if you're sleeping by their bed.

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Last week, we talked about different ways you can use email automation for your business. But the benefits of using marketing automation software stretch far beyond email.

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 In our latest article, we've created a guide to developing a successful marketing strategy. Now let's take a dive into the important part of every marketing strategy - content marketing strategy.

94% of small businesses have a content-marketing strategy. The importance of having one is widely recognized among the companies of all sizes and industries. Yet, a lot of marketers still don't know how to get it right.

Image source: Harvard Business Review

A big part of an advertising budget is spent online. About one-third, precisely. About half of that budget becomes Google's revenue.

A major advantage of online advertising over physical-world advertising is the ability to measure the results and see how ad exposure has impacted purchases. Both ad exposure and purchase, are trackable in the online world and can be assigned to each individual user - unlike physical purchases.

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More and more marketers are turning to a data-driven approach to use information about consumer decisions when making marketing decisions. It may not be considered to a competitive advantage anymore, but it's crucial for every business that wants to succeed in this highly competitive global economy. While most marketers and executives realize this approach needs to be adopted and implemented within their company, there are still some obstacles to overcome.

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Social media marketing is one your business's strongest allies. Over 2 billion of internet users have active social media accounts. Not something to ignore, right?

Image source: Small Business Trends

Email marketing is known to have the highest ROI of all marketing channels. Having this in mind, it makes a lot of sense to invest in email marketing automation software, as your business is growing.