B3 Alliance, Inc

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Increase Your Social Media Engagement

Posted by B3 Alliance, Inc on June 29, 2017 8:01:00 AM EDT

Image source: Small Business Trends

 

If you're running a small business or starting one, you most likely don't have a huge number of followers on your social media channels, even if you're following all the "laws" and best practices of social media marketing. Don't let that worry you. Instead of trying to get more and more followers, you should focus on increasing engagement with your existing crowd. Having 50,000+ followers who don't interact with your content is not as beneficial as having 2,000 or 3,000 followers who like, comment and share your posts regularly.

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Topics: entrepreneurship, marketing, inbound marketing

Get the Most Out of Your Content Marketing

Posted by B3 Alliance, Inc on June 27, 2017 8:00:00 AM EDT

Image source: Entrepreneur

Content marketing is highly beneficial for your business. It increases the visibility of your brand, develops and maintains relationships with your customers, helps you build authority, increases brand awareness and more. Despite all of these benefits, most marketers are struggling to see the results of their content marketing efforts.

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Topics: marketing, inbound marketing, content marketing

LinkedIn, a Great Asset for Personal Branding

Posted by B3 Alliance, Inc on June 23, 2017 8:02:00 AM EDT

Image source: Inc.com

 

Over the years, you've developed certain expertise in a specific field. You're either established or aspiring to become a thought leader (make sure you're not calling yourself one), and want to present your authentic self to the audience. Developing a strong personal brand has many benefits, and is essential to your career success.

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Topics: marketing, personal branding

How to Collect and Use Data the Right Way

Posted by B3 Alliance, Inc on June 21, 2017 8:00:00 AM EDT

Image source: Inc.com


To reach high inbound marketing performance, it's crucial that you get to know your customers on a personal level. Just keep from coming across as intrusive. The line is thin between offering personalized, relevant content served at the right time and creeping out your customers with serving them something that makes them wonder if you're sleeping by their bed.

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Topics: marketing, inbound marketing, content marketing

How to Use Marketing Automation for Your Small Business

Posted by B3 Alliance, Inc on June 19, 2017 8:00:00 AM EDT

Image source: Small Business Trends

 

Last week, we talked about different ways you can use email automation for your business. But the benefits of using marketing automation software stretch far beyond email.

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Topics: marketing, inbound marketing, marketing automation

Reasons Your Content-Marketing Strategy is Failing

Posted by B3 Alliance, Inc on June 16, 2017 8:00:00 AM EDT

Image source: Entrepreneur

 In our latest article, we've created a guide to developing a successful marketing strategy. Now let's take a dive into the important part of every marketing strategy - content marketing strategy.

94% of small businesses have a content-marketing strategy. The importance of having one is widely recognized among the companies of all sizes and industries. Yet, a lot of marketers still don't know how to get it right.

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Topics: marketing, content marketing, strategy

The Connection Between Online Advertising and Offline Purchase

Posted by B3 Alliance, Inc on June 15, 2017 8:00:00 AM EDT

Image source: Harvard Business Review

 

A big part of an advertising budget is spent online. About one-third, precisely. About half of that budget becomes Google's revenue.

A major advantage of online advertising over physical-world advertising is the ability to measure the results and see how ad exposure has impacted purchases. Both ad exposure and purchase, are trackable in the online world and can be assigned to each individual user - unlike physical purchases.

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Topics: marketing

10 Techniques for Building a Successful Data-Driven Marketing Strategy

Posted by B3 Alliance, Inc on June 14, 2017 8:00:00 AM EDT

Image source: Entrepreneur

 

More and more marketers are turning to a data-driven approach to use information about consumer decisions when making marketing decisions. It may not be considered to a competitive advantage anymore, but it's crucial for every business that wants to succeed in this highly competitive global economy. While most marketers and executives realize this approach needs to be adopted and implemented within their company, there are still some obstacles to overcome.

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Topics: entrepreneurship, marketing, strategy

The Laws of Social Media Marketing

Posted by B3 Alliance, Inc on June 12, 2017 8:00:00 AM EDT

Image source: Pixabay 

 

Social media marketing is one your business's strongest allies. Over 2 billion of internet users have active social media accounts. Not something to ignore, right?

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Topics: marketing, social media

Get the Most out of Email Marketing Automation Software

Posted by B3 Alliance, Inc on June 5, 2017 8:30:00 AM EDT

Image source: Small Business Trends

 

Email marketing is known to have the highest ROI of all marketing channels. Having this in mind, it makes a lot of sense to invest in email marketing automation software, as your business is growing.

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Topics: marketing, email marketing, marketing automation

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